Tadano expanded their reach in January with their exhibit at CES 2025, the annual advanced technology show in Las Vegas, Nevada, USA. The goal was to showcase the company’s vision for the future of crane technology as well as job sites, emphasizing how technology can enhance safety.
CES 2025 – billed as “the most powerful tech event in the world” – took place at the Las Vegas Convention Center January 7-10. Over 141,000 attendees had their choice of 4,500+ exhibits.
One key theme of CES 2025 was electrification and automation of construction machinery, agricultural vehicles, and other work vehicles. Considering the serious labor shortage and the need to improve work safety, the need is growing for large vehicles equipped with artificial intelligence (AI) and automation functions. Tadano innovations fit this theme exceptionally well.
Tadano’s official exhibit theme of “Safety. Every Day. Every Lift” underscores the company’s commitment to advancing systems that integrate protective measures across operations, elevating safety standards and minimizing risk.
“By combining the skills and trust in ‘safety’ we have cultivated over our many years of history with cutting-edge technology, we were able at CES to promote our technology and solutions, which pursue the safety of people working on construction sites, to a wide range of industries,” said Mr. Kosaka, GM for Advanced Technology Development Department for Tadano Ltd.
On exhibit was the work of Tadano Innovation Centers’ evolving crane concepts, with key innovations including:
1) Suspended Load Motion Assistance,
2) Surroundings Monitoring,
3) Ground Collapse Prevention, and
4) Prognostics and Health Management for Mobile Cranes.
All innovations have the common goal of delivering safer, more efficient lifting operations.
“We received very kind comments from visitors,” noted Mr. Kosaka, “including ‘It’s great that you have safety as a concept,’ ‘I’m impressed by the technological innovation that Tadano is trying to realize,’ and ‘I would love to introduce our technology to help make it a reality.’
“We hope to use our participation in CES as an opportunity to discover new partners who can advance further innovation and technological development,” he added.
Over 500 attendees and customers learned about these innovations at Tadano’s exhibit, opening new potential for partnerships leading to further advancements, more suppliers, and faster testing and implementation on job sites.
“We met our branding and partnership objectives,” Mr. Kosaka said, “It was a valuable opportunity to connect with diverse partners. We aim to elevate the exhibition to the level of bauma and Conexpo”.